Jake from State Farm on TikTok and Social Platforms
Who knew an insurance company could get 1 million followers on TikTok?! I knew. And led a team that has made Jake from State Farm impossible not to follow and like through content that taps into popular culture, trends, and smart strategy that looks translates into a lot of fun. This 24-hour channel features fully-scripted skits, influencer partnerships, brand integration, and both organic and paid content that not only gets millions of views, but furthers brand affinity with a younger audience as they begin their insurance journey. I started on the team with a following of 100k and within a year, reached our goal of 1 million. Leading productions and growing the business and account across all social channels, as well as client investment in it.
SHORTY AWARDS // AUDIENCE
HONOR + GOLD // TIKTOK PRESENCE // 2023
ADADGE CREATIVITY AWARDS // FINALIST // BEST USE OF TIKTOK // 2023
THE ONE SHOW // SHORTLIST // SOCIAL MEDIA // 2023
dotCOMM AWARDS // PLATINUM // TIKTOK SOCIAL MEDIA MARKETING
Agency: TMA